Two campaign efforts, two very different outcomes.

War Command: the original Kickstarter

In 2013, Fringe Games launched a Kickstarter to fund a physical tabletop edition of War Command, a strategy card game originally developed for digital platforms. The campaign ran, but it did not reach its funding goal.

What I did

• Managed the campaign's execution during a period when the studio founder was away working at sea.
• Wrote substantial campaign-page copy and developed supporting graphic content.
• Helped produce promotional video material.
• Managed the studio and game Facebook pages and studio Twitter activity, writing posts and responding directly to followers.
• Reached out to games journalists and other developers, and maintained community relationships around the project.

War Haven: a new campaign presentation

After the game was renamed War Haven, Fringe Games prepared a second Kickstarter campaign. This was not a simple repost of the first attempt: I produced new campaign graphics and text, with greater editorial control from the beginning.

What changed

• Reworked the game's crowdfunding story and presentation under its new name.
• Produced a fresh set of written and visual campaign materials rather than relying on the original campaign page.
• Developed the proposed campaign before launch, with the opportunity to shape its presentation at an earlier stage.

Before this campaign launched, outside publishers expressed interest in the game. The studio pursued those conversations instead. The proposed Kickstarter was never launched, and when publisher discussions did not lead to a release, the project ultimately ran out of resources.

Explore the prepared campaign

War Haven Kickstarter — reconstructed presentation

The complete campaign page is preserved here with its original written copy and artwork. It provides a closer look at the graphics, reward explanations and visual storytelling I created for the proposed relaunch.

View the full reconstructed campaign →

Prepared but never launched; this is an archival reconstruction, not an active Kickstarter.